Extending shelf lives through art
Madison came to me with this idea that she finally wanted to take a step away from using her own name for her creative endeavors and brand her dream job. Pickled Bones is a creative studio that gives new life to old stuff and utilizes eco-friendly materials. Turning forgotten finds into on-of-a-king creations. The goal is to encourage ethical consumerism by providing a variety of products and handmade art pieces that are eco-friendly. To start, all art would be made/produced by Madison, but the goal is to start selling other artists’ pieces that follow her ethical guidelines. The brand would exist in person (fairs, in stores) and online.
services
Branding, Graphic Design, Web Design, Illustration, Apparel Design, Merch Design
The brand name itself is so fun and clever, and I feel so lucky to get the opportunity to concept logos for such a wacky name. While the logo features a skull, the brand overall is not reflective of “death” at all, quite the opposite! It celebrates those things that are considered long gone and out of use, giving it a second life.
Once we had nailed down the overall logo with the skull and flower, I spent a very long time exploring different typography styles. We know we wanted to keep it looking sketchy, but as for the style of letters I really wanted to try a huge range of styles to see what worked and what didn’t, what could be mixed together, or kept as one single style. From these styles I narrowed it down to 3 to show Madison and we discussed those in length, until we both narrowed in on the final type style, with some adjustments to the letters.
I love how the final style really compliments the skull, it has a gender neutral feel to it, and it has that effortlessly cool style to it.
Research + Early Concepts
Madison had clear direction early on where she wanted something fun, loud, expressive, and included the colors pink and green. From there, she really wanted me to run with it and have fun. For the earlier on versions, I wanted to show a range of options: one with very expressive typography that was quite literal, one that was more trend focused, fun typography but nothing too crazy, and two options that had a little skeleton logomark. From the first round she fell in love with the sketchy skeleton in the jar, and I wanted to really have fun with him. I love the attention to detail in the story we slowly started to build: the flower coming out of his head, the consistent cat-eye sunglasses, and the overall sketchy style of illustration to reflect the essence of Madison’s brand.