F-Word is the result of a research-heavy project that revolves around the misogyny and lack of inclusivity in subcultures. I chose to narrow in on the skateboard community because the graphic design is notoriously problematic. Basically, I am sick of seeing white cisgender heterosexual men as the only representation in certain areas, when in reality there is a rich participation of people from marginalized groups that are not being shown. Why is this a problem? It’s a problem when a young girl of color doesn’t see herself represented and thinks she is limited to what she can do with her life. I chose to explain this problem by narrowing in on one specific subculture: the skateboard community. Space needs to be made for the individuals left out and there needs to be constant action and effort made by everyone.
In order to fully embody a true skateboard brand, I chose to replicate common merchandise sold by skateboard companies, such as a magazine, t-shirts, underwear, stickers, patches, posters, and skateboard decks. All clothing was screen printed by myself and all skateboards were recycled, sanded down, and the designs were transferred on.